📈 The Importance Of The Adjacent User
The most successful companies are the ones that can continuously evolve to serve more adjacent users.
Hello 👋
I’m Raj, and each week I curate interesting essays, podcasts, and resources around product, startups, growth, and anything else that’s hot in the tech world. Did someone forward this edition to you? To receive this newsletter in your inbox weekly, consider subscribing 👇
A timeless thought ⚡️
Poster designed by GoLimitless
One of the most difficult and rewarding tasks is to create consistently — Web Smith
Top reads of this week 👌
Here are a few things that I've been reading this week:
💯 The Adjacent User Theory
When growth starts to slow down, look at your adjacent users, and build for them to maximize retention and new customers. The Adjacent Users are aware of a product and possibly tried using it, but are not able to successfully become an engaged user. Bangaly (ex-growth Instagram/Instacart) — shares a framework on how to move from your core users to the next.
👀 Growth Experiment 1: Does Social Proof Work?
Clearbit's new content series presents the process and results of running growth experiments for their product. In the first article, they explore how personalizing social proof resulted in an unexpected lift in conversions.
📈 The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation
Whoever's said that content cannot turn you into a unicorn obviously has never kept an eye on Canva. Ross Simmonds argues that it takes time, effort, and perfectly planned execution to have similar success.
💡 Lessons Learned from 3000 SaaS Companies
Focus on retention & monetization instead of just acquisition. Talk to 50+ customers & do surveys. Develop customer personas and have numbers on them: LTV, CAC, WTP (willing to pay). Using personas develop a chart of features vs revenue, and graph personas: Relative Preference Analysis. Find the right pricing point and price elasticity for your product.
🧠 OpenAI's new language generator GPT-3 is shockingly good-and completely mindless
The internet is swooning over OpenAI’s new artificial intelligence API. It’s called GPT-3, and it’s a big deal. GPT-3 is basically an autocomplete. But it doesn’t just finish your sentences— it writes entire paragraphs or essays for you. And it’s essentially omniscient.
Non-tech threads 💯
Things outside of startups & tech that I've been reading:
Did you know 📊
Random facts, stats, and funny threads!
😍 I think I’ll present my case studies like this from now on
What if there was💡
Random feature and product ideas. Curated from 5 ideas a day
💬 There should be a phonebook app that automatically reminds you to check in with the people who matter the most. For now, phonebooks just kinda sit there.
🎉 An app to bet on how long people keep their New Years’ resolutions.
✉️ If I delete an email more than x amount of times without opening it then Gmail should automatically unsubscribe for me.
🌟 Tinder but for finding roommates.
🐥 Twitter should recommend tweets based on the posts you liked
💪 Gym motivation mode on your phone. When it knows you're in the gym and senses that you're texting or on social media it will flash your old fat photos or motivational photos you uploaded and automatically enables 'do not disturb' mode.
If you’re finding this newsletter valuable, consider sharing it with friends, or subscribing if you aren’t already.
That’s it for this week! Hit me up if you have any stories, feedback, or insights to share. Otherwise, see you next week!
Curated with ❤️
Raj Abishek